About Us

The South Delhi Store is the brainchild of a mother-daughter duo who share a common flair for fashion. We’re a Delhi-based, e-commerce store, that strives to bring exclusive and modish western wear and leisure wear to your doorstep.

Our brand name represents the idea of our products being au courant and cliquish. We have meticulously created our collection, which is minimalistic yet versatile. Our collection is 100% in-house produced. The fabrics are ethically sourced and the craftsman responsible for the in-house production are paid fairly.

With the onset of the pandemic, there's been a burgeoning emphasis on convenience and digitization of the customer journey. As a brand, we strive to bring to you our products ensuring a digital and smooth customer experience.